The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
Join a growing audience and events teamin a senior role focused on buildinghigh-qualityGerman and European technology audiences across CRN, Channel,Computingand wider The Channel Companyevents.
About the Role
We are looking for anexperienced, commercially awareAudience DevelopmentManagerto join our UKand EMEAaudience and events team. Themainfocuswill betaking ownership ofaudience development for ourVIP Germany events, initially acrossCRN / Channelaudiences, with scope to supportComputingGermanyover time as that portfolio develops.
This is a more autonomous role suited to someone who already has experience in audience development, delegate acquisition, events, businessdevelopmentor a similar relationship-led environment. You will work closely with our German editorial, sales, marketing and operations teams, often leading conversations in German andrepresentingthe audience function.You will also support selected CRN / Channel events,widerComputingeventsandEuropean programmes, includingXChangeEMEA.
Key Responsibilities
- Lead audience development for VIP German events,taking ownership ofresearch, sourcing, outreach,qualification, senior delegateengagementandattendance delivery across priority German audiences.
- Build andmaintaina strong German-speaking audience network across the IT channel, including MSPs, VARs, system integrators, solution providers, vendors, advisory boardmembersand senior end-user technology leaders where relevant.
- Lead German-language delegate conversations with confidence, explaining event themes, discussion topics, peergroupsand the value of attending to senior technology and channel leaders.
- Manage the German advisory board relationship, including communication, meeting preparation, follow-up, feedback capture and ensuring advisory input is shared with editorial, sales,marketingand event stakeholders.
- Assess delegate applications against event criteria, ensuringeachaudience is relevant,seniorandaligned with the purposeofthe event, whether channel-focused,end-user-focused or a curated VIP format.
- Supportand, whereappropriate, leadaudience recruitment for selected CRN/ Channelevents, wider Computingeventsand European programmessuch asXChangeEMEA, working closely with internal teams to understand audience needs and event priorities.
- Act as a useful audience voice for the German market, sharing delegate feedback, market insight, topic appetite, audience challenges and relationship intelligence with editorial, sales,marketingand operations teams.
- Use amaturemix of phone, email, LinkedIn, referrals, desk research, advisory board relationshipsand in-person networking to develop the German and wider European audience network.
- Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communicationsin German and English whereappropriate.
- Maintainaccuraterecords in event trackers and internal systems, including outreach, responses, registrations,confirmationsand cancellations.
- Own clear reporting on audience progress, pipeline quality, registration status and attendance risks, ensuring internal stakeholders have timely visibility of event audience performance.
- Attend relevant local events in Germany, as well as selected UK and European events whererequired, networking with senior contacts,representingthe brand professionally and helping to strengthen the German audience community.
- Work closelyand independentlywithGermaneditorial, sales,marketing,customersuccessand operations teams to support event delivery,improve audience qualityand ensure German-language audience activity is aligned with wider business priorities.
WhatWe’reLooking For
- Fluent German and English language skills, with the confidence to communicate professionally with senior technology and channel contacts in both languages.
- This is a remote role, but candidates based near Munich are preferred, as the rest of the team is located there.
- Proven experience in audience development, delegate acquisition, event recruitment, business development, partnerships, sales, communitymanagementor a similar relationship-led role isrequired.
- Aconfidentrelationship-builder who can develop trust with senior IT, technology and channel professionals, manage senior conversations independentlyand represent The Channel Company in a professional,humanand credible way.
- Commercially aware,curiousand comfortable researching companies, job titles, technology themes,channelmarket trends and potential attendee communitiesacross Germany, the UK and wider Europe.
- Organised, self-motivated and resilient, with the ability to manage multiple events, seniorstakeholdersand deadlines at the same timewith limited day-to-day supervision.
- Comfortable working towards targets, tracking progress and taking ownership of results.
- Comfortable working with German-speaking internal teams and external stakeholders, including advisory board members, senior delegates,sponsorsand local market contacts.
- Proficient in Microsoft Excel,Wordand Outlook; experience with LinkedIn Sales Navigator, CRM systems or event platforms would be useful but is not essential.
- Willingness to travel forlocal German events andrelevant UKorwiderEuropean eventswhen needed.
What you can expect from us:
As well as working with the most interesting,talentedand fun people inmedia, weoperatea culture where success isrecognised.You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on-the-job training.
Our perks and benefits:
• 35 hours per week- Monday to Friday
• Opportunity to join a growing business with lots of opportunities to influence.
• Remote working
• International Temporary Remote Working
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• Volunteering days
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business support line.
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