Who we are
There is a business owner in Lagos who woke up this morning and still hasn't received a payment she sent last week. She's not waiting because the money isn't there. She's waiting because the infrastructure that moves it was never built with her in mind.
Juicyway exists to fix that. We are building the financial rails that connect African businesses to the world — cross-border payments, FX conversions, and global liquidity — fast, transparent, and built for the people who have been underserved by every system that came before us. Our mission isn't a slide. It's the reason we come to work: every African should be able to participate in the global economy on equal footing.
We're not improving what exists. We're replacing it.
Role Description
Today, growth teams often spend more time debating data than acting on it. At Juicyway, we want to change that. As our Growth & GTM Engineer, you will build the technical foundation that powers acquisition, activation, retention, and revenue growth. You will own the systems, instrumentation, integrations, event architecture, attribution infrastructure, lifecycle tooling, experimentation capabilities, and reporting foundations that allow Growth, Product, Commercial, and Leadership teams to understand what is happening across the customer journey and act on it confidently.
This is not a traditional software engineering role focused purely on product delivery. We are looking for someone who thinks like both an engineer and a growth operator, someone comfortable building internal tooling, shipping growth features, improving experimentation velocity, debugging data inconsistencies, and connecting systems together.
This is one of the highest-impact roles within the Growth organisation.
Success in this role will directly influence Juicyway's ability to scale acquisition, improve activation, increase retention, and build trusted growth intelligence across the business.
Tasks
Growth Instrumentation
- Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
- Ensure consistent and reliable event tracking across all customer touchpoints
- Improve funnel visibility from install through repeat transaction
- Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
Attribution and Measurement
- Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
- Improve attribution accuracy across paid and organic channels
- Establish reliable and trusted channel performance reporting
- Eliminate blind spots in acquisition and activation measurement
- Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
Growth Data Infrastructure
- Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure
- Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments
- Ensure data quality and consistency across all connected platforms
- Partner with Engineering and Data teams to improve data accessibility and reliability
- Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
Lifecycle and Engagement Infrastructure
- Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
- Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging
- Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS
- Ensure real-time data availability for lifecycle campaigns and segmentation
- Improve deep-linking reliability across web and mobile
- Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys
Customer-Facing Growth Features
- Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
- Develop activation nudges, lifecycle triggers, and engagement features directly within the product
- Ship and test growth features quickly in close collaboration with Product and Design teams
- Support implementation of loyalty and retention systems including Juice Points
Experimentation Platform
- Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks
- Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes
- Improve experimentation velocity across Growth and Product teams
- Establish best practices for measurement, experimentation, and learning loops
Funnel Optimisation
- Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage
- Identify friction points and collaborate with Product and Growth teams to improve conversion performance
- Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities
Requirements
- 3 to 6 years of experience specifically owning attribution infrastructure, event instrumentation, or lifecycle data systems, not simply using these tools as an end consumer
- Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
- Hands-on experience implementing and governing AppsFlyer or an equivalent mobile measurement partner, including SKAdNetwork/SKAN, server-to-server postbacks, and deep linking
- Strong SQL proficiency and experience working with relational databases
- Experience with event instrumentation, tracking plans, and analytics implementation
- Experience implementing and managing attribution platforms, AppsFlyer preferred
- Experience with customer data platforms, Segment preferred
- Experience with product analytics platforms such as Mixpanel or Amplitude
- Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
- Experience working across web and mobile environments
- Experience working with APIs and data integrations
- Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
- Strong understanding of experimentation methodologies and A/B testing frameworks
- Strong product thinking and understanding of customer journeys, activation, and lifecycle systems
Who This Role Is NOT For
To respect everyone's time: this role is not suitable for marketing managers, performance marketers, CRM managers, or growth marketers whose experience is limited to using these tools as a dashboard consumer rather than the person who built and owned the infrastructure. It is also not suitable for software engineers whose experience is limited to product feature development or backend systems unrelated to attribution, instrumentation, or growth data.
If your experience is primarily campaign execution, paid media management, or product feature shipping without direct ownership of attribution, event tracking, or lifecycle infrastructure, this is not the right fit, and we would rather you save your time for a role that matches your strengths.
Nice to Have
- Fintech, consumer app, marketplace, or remittance experience
- Familiarity with Firebase FCM and push notification infrastructure
- Experience building referral systems, rewards systems, or gamification features
- Familiarity with React, React Native, and Ruby/elixir
- Experience with feature flagging platforms
- Experience working in high-growth or early-stage startups
Benefits
What We Offer
- Competitive compensation
- Fully remote working
- Unlimited PTO
- Generous parental leave
- The opportunity to build from the ground up, with your impact visible every day
- A bold, ambitious team on a mission to open global markets to Africans everywhere
Why This Role Matters
The fastest-growing companies are not necessarily the ones spending the most on acquisition. They are the ones that understand their users best and move fastest from insight to action.
This role is responsible for building that capability at Juicyway.
What Success Looks Like
Immediate Priorities (First 90 Days)
Growth Stack Stabilisation
- AppsFlyer implementation and attribution governance
- Segment audit and routing optimisation
- Customer.io trigger reliability and lifecycle infrastructure
- Firebase FCM migration and push notification deliverability
- Mixpanel event coverage and funnel visibility
Source of Truth and Reporting
- Improve consistency between PostgreSQL, analytics platforms, CRM systems, and executive reporting
- Reduce reporting discrepancies and attribution ambiguity
- Establish trusted growth reporting across teams
Lifecycle and Reactivation Infrastructure
- Enable reliable segmentation and customer journey orchestration
- Support dormant user reactivation initiatives
- Improve onboarding, activation, and retention visibility
Growth Experimentation
- Build the infrastructure required for faster testing and iteration
- Improve measurement across acquisition, onboarding, activation, referral, and retention programmes
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