Account-Based Marketing Manager (Global Public Sector)

• We’re looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER • This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution • You will drive personalized programs that navigate sophisticated ecosystems — from program offices to CIOs and acquisition teams — to fuel significant revenue outcomes • Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group • Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines • Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees • Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail • Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays • Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards • Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement • Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines • Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization • Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels • Collaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiences • Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency • Own campaign budgets, timelines, and execution • Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles • Build dashboards and provide regular performance reporting to team members and PubSec sales leadership • Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape • Support the evolution of PubSec ABM playbooks, strategy, and execution tactics • Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns • Work with Industry & Content Marketing to ensure distribution of relevant materials — case studies featuring government or education customers, compliance datasheets, agency-specific collateral — to local sales teams • Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venues • Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation • Bring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec market Benefits • Toast to your health: Fully paid health coverage for you and your family, in many locations. • Craft your calendar: Flexible location and schedule for most roles. • Create space for you: Distributed by design workforce, plus generous number of vacation days each year. • Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits. • Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about. • Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).